Tuesday, September 9, 2008

SOMETHING I CALL MINE

I finally quit my job and was on my way to only GOD knows what.
I had around $ 30 thousand USD on my name to open up this new company that I wanted to call mine.
After years of working for other people slogging day and night making money for others my bank account finally determined on myself and how hard I worked. Just a small trip down memory lane.
2002- did my internship in a hotel in Geneva ( President Wilson ) 2003- Worked in the Hyatt Aryaduta in Jakarta 2004- Was a general manager for 4 Restaurants in Jakarta. 2005- Working with a wedding decorator in India ( Gurlean Manchanda ) 2006- Worked with Mind Share in the events department.
Around Mid November 2006 I decided this was the right time to get things on the road. I was all on my on, but not for long. Was on the look out for someone who would be on the same page as me, someone with the right vision.
I had met Vanessa Hutter and knew about her from Swiss where I studied and thought that we both pretty much have the same background in education and we got along. She was fresh out of University and ambitious. A few weeks before this she had called me and asked if I knew anyone from the hotel industry in Jakarta, foolishly without thinking I was like yea sure will introduce you to a few people. Finally I think something must have hit me on the head and thought to myself that she is the one, she would be the best person for the job.

Finally with someone by my side all we needed was an office something small and not expensive, but in a good location. When I found this office I thought I was set for success.

WRONG I was!!!! there is allot more that was involved with this business and getting it started than just moving into an office.

As allot of you might know registering a company in Indonesia might not seem that important again WRONG. In the industry that I am in it was really important that we get this company registered and recognised in this business world.
First thing we had to come up with was a name. Allot was flying around in the air the first that really stuck was "PASSIONS" and when we tried to register the company it had already been taken. For the next two to three weeks we kept on scratching our heads and thinking what would sound best and stick to people.
At the end like most original companies (yea right) we decided to use names in the family to try and come up with something. As some of you might not know at that very time my direct family was not so big it consisted of Innayat which is myself, and Nazneen which is my mother. So with not allot of letters to choose and not allot to play with it was time to throw on out thinking hats.
Thus was borne the name with which we are recognized and officially registered with.
INNAZ COMMUNIQUE
Being a very difficult person that was not enough for me, I said we got to attach a logo to this name. In case you don't remember the name you will remember the logo for sure. Had to be something that people will See and it will be embedded into their memory for the rest of their lives. I also wanted to represent something in my life, something that was about me. What would not be better than something that i might just have imprinted on myself and something that allot of people know is mine when they see my. With that I decided to use on of the tattoos that I had We put it ll together and we played with the colors. Like I said at the start we did not have allot of money to get all fancy and play with graphic artists and a logo specialist and all these what ever they want to call it in this new area business management world. So Vanessa and Myself put together what computer skills we had and finally came up with a company logo.

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